A schema unification model of brand extensions

Author(s)

• Bridges, Sheri
• Marketing Science Institute

Bibliographic Information

A schema unification model of brand extensions

Sheri Bridges

（Report / Marketing Science Institute, no. 92-123）

Marketing Science Institute, c1992

Note

"Working paper"--T.p.

Bibliography: p. 33-35

Details

• NCID: BA22678556
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 36 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951