Balancing co-marketing alliances for effectiveness

Author(s)

• Bucklin, Louis P.
• Sengupta, Sanjit
• Marketing Science Institute

Bibliographic Information

Balancing co-marketing alliances for effectiveness

Louis P. Bucklin and Sanjit Sengupta

（Report / Marketing Science Institute, no. 92-120）

Marketing Science Institute, c1992

Note

"Working paper"--T.p.

Bibliography: p. 19-21

Details

• NCID: BA22679220
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 32 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951