Marketing communications, procedural learning, and consumer decision making

Author(s)

• Kirmani, Amna
• Wright, Peter
• Marketing Science Institute

Bibliographic Information

Marketing communications, procedural learning, and consumer decision making

Amna Kirmani, Peter Wright

（Report / Marketing Science Institute, no. 92-119）

Marketing Science Institute, c1992

Note

"Working paper"--T.p.

Bibliography: p. 22-23

Details

• NCID: BA22679490
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 24 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951