Assessing reseller performance from the supplier's perspective

Author(s)

• Kumar, Nirmalya
• Stern, Louis W.
• Achrol, Ravi S.
• Marketing Science Institute

Bibliographic Information

Assessing reseller performance from the supplier's perspective

Nirmalya Kumar, Louis W. Stern, Ravi S. Achrol

（Report / Marketing Science Institute, no. 92-101）

Marketing Science Institute, c1992

Note

"Working paper"--T.p.

Bibliography: p. 34-37

Details

• NCID: BA22679617
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 38 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951