The advertising-sales promotion trade-off : theory and practice

Author(s)

• Low, George S.
• Mohr, Jakki J.
• Marketing Science Institute

Bibliographic Information

The advertising-sales promotion trade-off : theory and practice

George S. Low and Jakki J. Mohr

（Report / Marketing Science Institute, no. 92-127）

Marketing Science Institute, c1992

Note

"Working paper"--T.p.

Bibliography: p. 48-53

Details

• NCID: BA22679810
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 54 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951