Prior knowledge and the effect of message frames in advertising

Author(s)

• Smith, Gerald E.
• Wortzel, Lawrence H.
• Marketing Science Institute

Bibliographic Information

Prior knowledge and the effect of message frames in advertising

Gerald E. Smith and Lawrence H. Wortzel

（Report / Marketing Science Institute, no. 93-100）

Marketing Science Institute, c1993

Note

"Working paper"--T.p.

Bibliography: p. 37-40

Details

• NCID: BA22682553
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 40 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951