Altering message spacing to enhance memory of television commercials

Author(s)

• Singh, Surendra N.
• Marketing Science Institute

Bibliographic Information

Altering message spacing to enhance memory of television commercials

Surendra N. Singh ... [et al.]

（Report / Marketing Science Institute, no. 92-130）

Marketing Science Institute, c1992

Note

"Working paper"--T.p.

Bibliography: p. 39-43

Details

• NCID: BA22683181
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 44 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951