The customer visit : an emerging practice in business-to-business marketing

Author(s)

• McQuarrie, Edward F.
• McIntyre Shelby H.
• Marketing Science Institute

Bibliographic Information

The customer visit : an emerging practice in business-to-business marketing

Edward F. McQuarrie, Shelby H. McIntyre

（Report / Marketing Science Institute, no. 92-114）

Marketing Science Institute, c1992

Note

"Working paper"--T.p.

Bibliography: p. 24-25

Details

• NCID: BA22704055
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 26 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951