The use of developmental and evaluative market research

Author(s)

• Zaltman, Gerald
• Marketing Science Institute

Bibliographic Information

The use of developmental and evaluative market research

by Gerald Zaltman

（Report / Marketing Science Institute, no. 89-107）

Marketing Science Institute, 1989

Details

• NCID: BA22705761
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 48 p.
• Size: 28 cm
• Classification:
  • DC20 : 658.83
• Subject Headings:
  • LCSH : Marketing research
• Parent Bibliography ID:
  • BA07416951