A financial approach to estimating firm-level brand equity and measuring the impact of marketing events

Author(s)

• Simon, Carol J.
• Sullivan, Mary W.
• Marketing Science Institute

Bibliographic Information

A financial approach to estimating firm-level brand equity and measuring the impact of marketing events

Carol J. Simon and Mary W. Sullivan

（Report / Marketing Science Institute, no. 92-116）

Marketing Science Institute, c1992

Note

"Working paper"--T.p.

Bibliography: p. 39-42

Details

• NCID: BA22706436
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 43 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951