Superior customer value and business performance : the strong evidence for a market-driven culture

著者

• Slater, Stanley F.
• Narver, John C.
• Marketing Science Institute

書誌事項

Superior customer value and business performance : the strong evidence for a market-driven culture

Stanley F. Slater, John C. Narver

（Report / Marketing Science Institute, no. 92-125）

Marketing Science Institute, c1992

注記

"Commentary"--T.p.

Bibliography: p. 14-15

詳細情報

• NII書誌ID(NCID): BA22713555
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 16 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951