Competitors as sources of innovative marketing strategies

Author(s)

• Park, C. Whan
• Smith, Daniel C.
• Marketing Science Institute

Bibliographic Information

Competitors as sources of innovative marketing strategies

by C. Whan Park and Daniel C. Smith

（Report / Marketing Science Institute, no. 86-109）

Marketing Science Institute, 1986

Note

Includes bibliographical references (p. 17)

Details

• NCID: BA22713941
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge
• Pages/Volumes: iii, 18 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951