Marketing and technology : a strategic co-alignment

Author(s)

• Capon, Noel
• Glazer, Rashi
• Marketing Science Institute

Bibliographic Information

Marketing and technology : a strategic co-alignment

by Noel Capon and Rashi Glazer

（Report / Marketing Science Institute, no. 86-106）

Marketing Science Institute, c1986

Note

Includes bibliographical references (p. 36-39)

Details

• NCID: BA22714514
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iv, 40 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951