New tools for understanding brand competition : integrating household and retail scanner data

Author(s)

• Russell, Gary J. (Gary John)
• Kamakura, Wagner A.
• Marketing Science Institute

Bibliographic Information

New tools for understanding brand competition : integrating household and retail scanner data

Gary J. Russell and Wagner A. Kamakura

（Report / Marketing Science Institute, no. 93-101）

Marketing Science Institute, c1993

Note

"[Technical] working paper"

Bibliography: p. 41-42

Details

• NCID: BA22715153
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 42 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951