The long-term differentiation value of marketing communication actions

Author(s)

• Boulding, William
• Lee, Eunkyu
• Staelin, Richard
• Marketing Science Institute

Bibliographic Information

The long-term differentiation value of marketing communication actions

William Boulding, Eunkyu Lee, Richard Staelin

（Report / Marketing Science Institute, no. 92-133）

Marketing Science Institute, c1992

Note

"Technical working paper"--T.p.

Bibliography: p. 24-26

Details

• NCID: BA22716134
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 27 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951