Managing hybrid marketing channels with automation

Author(s)

• Moriarty, Rowland T.
• Swartz, Gordon S.
• Khuen, Charles A.

Bibliographic Information

Managing hybrid marketing channels with automation

by Rowland T. Moriarty, Gordon S. Swartz and Charles A. Khuen

（Report / Marketing Science Institute, no. 88-113）

Marketing Science Institute, 1988

• NCID: BA22716509
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 25 leaves
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951