Support systems for national account management programs : promises made, promises kept

Author(s)

• Shapiro, Benson P.
• Moriarty, Rowland T.
• Marketing Science Institute

Bibliographic Information

Support systems for national account management programs : promises made, promises kept

by Benson P. Shapiro and Rowland T. Moriarty

（Report / Marketing Science Institute, no. 84-102）

Marketing Science Institute, 1984

Note

Includes bibliographical references

On cover: Research program. Working paper

"April 1984"

Details

• NCID: BA22738498
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iv, 38 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951