Factors influencing grocery retailers' support of trade promotions

Author(s)

• Curhan, Ronald C.
• Kopp, Robert J.
• Marketing Science Institute

Bibliographic Information

Factors influencing grocery retailers' support of trade promotions

by Ronald C. Curhan and Robert J. Kopp

（Report / Marketing Science Institute, no. 86-104）

Marketing Science Institute, 1986

Note

On cover: Research program. Working paper.

Bibliography: p. 24-25

Details

• NCID: BA2274197X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: ii, 26 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951