Accounting for the market share-roi relationship

著者

• Farris, Paul W.
• Parry, Mark E.
• Webster, Frederick E.
• Marketing Science Institute

書誌事項

Accounting for the market share-roi relationship

by Paul W. Farris, Mark E. Parry and Frederick E. Webster, Jr

（Report / Marketing Science Institute, no. 89-118）

Marketing Science Institute, c1989

注記

Bibliography: p. 26

On cover: Research program. Technical working paper

"November 1989"

• NII書誌ID(NCID): BA22748902
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Cambridge, Mass.
• ページ数/冊数: 28 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA07416951