Accounting for the market share-roi relationship

Author(s)

• Farris, Paul W.
• Parry, Mark E.
• Webster, Frederick E.
• Marketing Science Institute

Bibliographic Information

Accounting for the market share-roi relationship

by Paul W. Farris, Mark E. Parry and Frederick E. Webster, Jr

（Report / Marketing Science Institute, no. 89-118）

Marketing Science Institute, c1989

Note

Bibliography: p. 26

On cover: Research program. Technical working paper

"November 1989"

Details

• NCID: BA22748902
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 28 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951