Exploring the usefulness of brain waves as measures of advertising response Eeg activity reflects the content of commercials
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書誌事項
Exploring the usefulness of brain waves as measures of advertising response . Eeg activity reflects the content of commercials
（Report / Marketing Science Institute, no. 89-116）
Marketing Science Institute, 1989
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注記
Includes bibliographical and references
On cover: Research program. Technical working paper
"October 1989"