The effect of market orientation on business profitability

Author(s)

• Narver, John C.
• Slater, Stanley F.
• Marketing Science Institute

Bibliographic Information

The effect of market orientation on business profitability

by John C. Narver and Stanley F. Slater

（Report / Marketing Science Institute, no. 89-120）

Marketing Science Institute, 1989

Note

On cover: Working paper

Bibliography: p. 31-34

Details

• NCID: BA22750824
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 35 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951