Prelaunch forecasting of new automobiles : models and implementation

Author(s)

• Urban, Glen L.
• Hauser, John R.
• Roberts, John H.
• Marketing Science Institute

Bibliographic Information

Prelaunch forecasting of new automobiles : models and implementation

by Glen L. Urban, John R. Hauser and John H. Roberts

（Report / Marketing Science Institute, no. 89-104）

Marketing Science Institute, 1989

Note

Bibliography: p. 30-31

On cover: Research program. Working paper

"January 1989"

Details

• NCID: BA22751190
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 32 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951