Benefit segmentation : an industrial application

Author(s)

• Moriarty, Rowland T.
• Reibstein, David J.
• Marketing Science Institute

Bibliographic Information

Benefit segmentation : an industrial application

by Rowland T. Moriarty and David J. Reibstein

（Report / Marketing Science Institute, no. 82-110）

Marketing Science Institute, 1982

Note

Bibliography: p. 31-32

On cover: Research program. Working paper

"November 1982"

• NCID: BA22758338
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 33 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951