Mass media

著者

• Sorlin, Pierre

書誌事項

Mass media

Pierre Sorlin

（Key ideas / series editor, Peter Hamilton）

Routledge, 1994

• : pbk

注記

Includes bibliographical references and index

内容説明・目次

巻冊次

: pbk ISBN 9780415072090

内容説明

This book provides a much needed short, reliable and stimulating guide to the mass media in present day society. Incisive, surprising and stimulating it will become an essential text in thinking and writing about the mass media.

目次

• Chapter 1 Introduction
• Chapter 2 Audiences
• Chapter 3 Contents
• Chapter 4 Media makers
• Chapter 5 Conclusion

巻冊次

ISBN 9780415110235

内容説明

The media are a major source of information and entertainment and, because of advertising, a major factor in economic development. This work attempts to take into account the whole "system" of information and entertainment and to define, on the basis of theory and a number of case studies, the conditions and prerequisites for a cross-media enquiry on the media and their different uses in societies. This text examines how audiences develop, evaluates tastes and examines some of the major technical changes that have occurred in the last century. It considers the role of the media in entertainment and information, and explores how media empires are built and evolve.

目次

• Part 1 Audiences: the media and "their" public
• the uses of medial
• how audiences form. Part 2 Contents: information
• relaxation
• conflicts and negotiation. Part 3 Media makers: strategies
• networks
• professionals.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA22898541
• ISBN:
  • 0415110238
  • 0415072093
• LCCN: 93033671
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London ; New York
• ページ数/冊数: 158 p.
• 大きさ: 21 cm
• 分類:
  • LCC : P90
  • DC20 : 302.23
• 件名:
  • LCSH : Mass media
• 親書誌ID:
  • BA10585039