Small business management : an entrepreneurial emphasis
著者
書誌事項
Small business management : an entrepreneurial emphasis
South-Western Pub. Co., c1994
9th ed
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
This book presents a contemporary treatment of the startup and management of small firms. Coverage includes emphasis on entrepreneurial opportunities and new-venture activities needed for the operation of small firms. This ninth edition includes increased international coverage.
目次
- Part One: Nature of Small Business
- Part Two: Entrepreneurial Opportunities
- Part Two: Preparing the Business Plan
- Part Four: Small Business Marketing
- Part Five: Managing Small Business Operations
- Part Six: Financial and Administrative Controls
- Part Seven: Social and Legal Environment.
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