Companies and markets : understanding business strategy and the market environment
著者
書誌事項
Companies and markets : understanding business strategy and the market environment
Blackwell Publishers, 1994
- : pbk
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注記
"Blackwell business"
Includes index
内容説明・目次
- 巻冊次
-
ISBN 9780631190981
内容説明
This text combines the relevant aspects of business policy and industrial economics in order to provide students with a framework for understanding how company strategy relates to the markets in which companies operate. By bringing these two key areas together, the book should provide a better understanding of the factors which influence a firm's choice of strategy and the market consequences of such strategic choices. The authors examine: how companies decide on which business and markets to operate in, and the competitive strategies they can adopt to succeed; a description of the key features of markets and how they function, including supply and demand, market structure and buyer behaviour; and the need to understand that business strategy is concerned with the formulation of long-term plans which have economic, organizational, marketing and financial dimensions. Carefully tested in course-use by the authors, the approach that this book takes should allow students of business studies and industrial economics to perceive the fundamental importance of markets in understanding the competitive and corporate strategies of businesses.
目次
- Business strategy - an overview
- industrial economics - an overview
- company objectives
- company management and organization
- horizontal expansion
- horizontal expansion - firm and market perspective
- vertical expansion
- conglomerate expansion
- a framework for analyzing markets and competitiveness
- costs
- prices
- product differentiation
- market entry and exit
- multinational companies
- market performance and public policy.
- 巻冊次
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: pbk ISBN 9780631190998
内容説明
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
目次
Introduction. 1. Business Strategy: An Overview. 2. Industrial Economics: An Overview. 3. Company Objectives. 4. Company Management and Organisation. 5. Horizontal Expansion. 6. Vertical Expansion. 7. Conglomerate Expansion. 8. A Framework for Analyzing Markets and Competitiveness. 9. Costs. 10. Prices. 11. Product Differentiation. 12. Market Entry and Exit. 13. Multinational Companies. 14. Market Performance and Public Policy. Index.
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