Theory in marketing : selected essays

Author(s)

Bibliographic Information

Theory in marketing : selected essays

edited by Reavis Cox and Wroe Alderson

R.D. Irwin, 1950

Available at  / 27 libraries

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Note

"Prepared under the Sponsorship of the American Marketing Association"

Includes bibliographical references and index

Details

  • NCID
    BA23274880
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Chicago
  • Pages/Volumes
    x, 340 p.
  • Size
    23 cm
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