Theory in marketing : selected essays

著者

• Cox, Reavis
• Alderson, Wroe

書誌事項

Theory in marketing : selected essays

edited by Reavis Cox and Wroe Alderson

R.D. Irwin, 1950

注記

"Prepared under the Sponsorship of the American Marketing Association"

Includes bibliographical references and index

• NII書誌ID(NCID): BA23274880
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Chicago
• ページ数/冊数: x, 340 p.
• 大きさ: 23 cm