The credibility factor : putting ethics to work in public relations

著者

• Baker, Lee W.

書誌事項

The credibility factor : putting ethics to work in public relations

Lee W. Baker

Business One Irwin, c1993

注記

Includes bibliographical references and index

内容説明・目次

内容説明

A practical guide to assure ethical conduct in the PR programs of individuals and organization. Readers will discover how leading public relations practitioners resolve ethical conflicts, create credibility, and produce highly effective campaigns. Baker shows readers how to quantify ethical behavior with a bottom-line payoff; create a climate conducive to ethical conduct within an organization; and recognize and resolve unethical dilemmas.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA23276682
• ISBN:
  • 1556238851
• LCCN: 92020630
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Homewood, Ill.
• ページ数/冊数: xiv, 319 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HM263
  • DC20 : 659.2
• 件名:
  • LCSH : Public relations -- Moral and ethical aspects
  • LCSH : Public relations -- Corporations -- Moral and ethical aspects
  • LCSH : Professional ethics