The credibility factor : putting ethics to work in public relations
著者
書誌事項
The credibility factor : putting ethics to work in public relations
Business One Irwin, c1993
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
A practical guide to assure ethical conduct in the PR programs of individuals and organization. Readers will discover how leading public relations practitioners resolve ethical conflicts, create credibility, and produce highly effective campaigns. Baker shows readers how to quantify ethical behavior with a bottom-line payoff; create a climate conducive to ethical conduct within an organization; and recognize and resolve unethical dilemmas.
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