Understanding the Japanese food and agrimarket : a multifaceted opportunity
著者
書誌事項
Understanding the Japanese food and agrimarket : a multifaceted opportunity
（FPP Agricultural commodity economics, distribution, & marketing）
Food Products Press, c1994
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注記
Bibliography: p. 191-199
Includes index
内容説明・目次
内容説明
The contributing authors of Understanding the Japanese Food and Agrimarket discuss broad forces that affect markets in Japan and specific situations faced in marketing grain, livestock, and seafood products; fruits; vegetables; and wood products. Many of the contributors speak and read Japanese and have lived in Japan for extensive periods; they are able to give deep insights into how and why the Japanese consumption and distribution system behaves as it does. They draw on their expertise to fully explore various Japanese food and fiber markets. As they demystify the Japanese market, they illustrate for readers several systematic approaches to mastering the Japanese food and fiber markets.Readers will discover that effective long-term marketing strategies in Japan must be based on sound analytical information. The contributors provide such needed material with chapters on items as diverse as wine, grain products, beef, and fruits and vegetables. Some of the specific topics covered include:
changes in Japanese food consumption
Japanese food distribution system
demand for beef products in Japan
demand for vegetables and vegetable seeds
Japanese wine market
demand for bakery products
new food products for the Japanese market
developing trade relations in wood productsExecutives of commodity associations or firms exporting foods to Japan will find the general sections most interesting as well as chapters specific to their products. Teachers and students exploring exporting to the Japanese market will be intrigued by the various dimensions of the "multifaceted" nature and opportunities of the Japanese market.
目次
ContentsIntroduction
Changes in Japanese Food Consumption
Decision Making in Japan
The Japanese Food Distribution System
The Role of a State Department of Agriculture
The Japanese Market for Beef Products
Japanese Demand for Vegetables and Vegetable Seed
Marketing Apples in Japan
An Overview of the Washington and Japanese Wine Markets
What if Japanese Wheat Imports Were Liberalized
Japanese Preference for Bakery Food Ingredients
Overview of Japanese Fruit Consumption Trends With Emphasis on Apple Demand
The Prominence of Japan in the Alaskan King Crab Fishery
Washington Wagyu: A Beef Breed for Japanese Tastes
Edamame: The Vegetable Soybean
Developing Trade Relations in Wood Products
References
Index
「Nielsen BookData」 より