1994 AMA Winter Educators' Conference : marketing theory and applications

Author(s)

• AMA Winter Educators' Conference
• American Marketing Association

Bibliographic Information

1994 AMA Winter Educators' Conference : marketing theory and applications

editors, C. Whan Park, Daniel C. Smith

American Marketing Association, c1994

Other Title

Marketing theory and applications

Note

Held in St. Petersburg, Florida, Feb. 19-22, 1994

"Volume 5"

Includes bibliographical references and index

• NCID: BA23355701
• ISBN:
  • 0877572488
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago, Ill.
• Pages/Volumes: xvii, 394 p.
• Size: 27 cm
• Classification:
  • LCC : HF5411
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Congresses
  • LCSH : Marketing-research -- Congresses