Marketing management : strategies and programs

Author(s)

• Guiltinan, Joseph P.
• Paul, Gordon W.

Bibliographic Information

Marketing management : strategies and programs

Joseph P. Guiltinan, Gordon W. Paul

（McGraw-Hill series in marketing）

McGraw-Hill, c1985

2nd ed

• est.

Note

Includes bibliographies and index

Details

• NCID: BA23399853
• ISBN:
  • 0070489246
• LCCN: 84019454
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xvi, 444 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA0093810X