European business strategies : the European and global strategies of Europe's top companies
Author(s)
Bibliographic Information
European business strategies : the European and global strategies of Europe's top companies
Kogan Page, 1994
2nd ed
Available at 8 libraries
  Aomori
  Iwate
  Miyagi
  Akita
  Yamagata
  Fukushima
  Ibaraki
  Tochigi
  Gunma
  Saitama
  Chiba
  Tokyo
  Kanagawa
  Niigata
  Toyama
  Ishikawa
  Fukui
  Yamanashi
  Nagano
  Gifu
  Shizuoka
  Aichi
  Mie
  Shiga
  Kyoto
  Osaka
  Hyogo
  Nara
  Wakayama
  Tottori
  Shimane
  Okayama
  Hiroshima
  Yamaguchi
  Tokushima
  Kagawa
  Ehime
  Kochi
  Fukuoka
  Saga
  Nagasaki
  Kumamoto
  Oita
  Miyazaki
  Kagoshima
  Okinawa
  Korea
  China
  Thailand
  United Kingdom
  Germany
  Switzerland
  France
  Belgium
  Netherlands
  Sweden
  Norway
  United States of America
Note
Includes bibliographical references and index
Description and Table of Contents
Description
This revised and updated edition assesses the strategies which companies have adopted to tackle the challenges and opportunities of the Single Market. Based on a study of 250 top European and multinational companies, it analyzes 22 market sectors and presents a series of case studies that demonstrate successful strategies. Additionally, the author explains how managers can examine and assess the opportunities available through the Single Market.
by "Nielsen BookData"