Marketing challenges : cases & exercises

Author(s)

• Lovelock, Christopher H.
• Weinberg, Charles B.

Bibliographic Information

Marketing challenges : cases & exercises

[edited by] Christopher H. Lovelock, Charles B. Weinberg

（McGraw-Hill series in marketing）

McGraw-Hill, c1993

3rd ed

Details

• NCID: BA23622637
• ISBN:
  • 0079115772
• LCCN: 92038991
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxxix, 628 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC20 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Case studies
  • LCSH : Marketing -- Problems, exercises, etc
• Parent Bibliography ID:
  • BA0093810X