Experiments on the value of information in simulated marketing environments

Author(s)

• Green, Paul E.
• Robinson, Patrick J.
• Fitzroy, Peter T.
• Marketing Science Institute

Bibliographic Information

Experiments on the value of information in simulated marketing environments

[by] Paul E. Green, Patrick J. Robinson and Peter T. Fitzroy

（Marketing Science Institute. Series of books）

Allyn and Bacon, c1967

Note

Bibliography: p. 187-189

Includes index

Details

• NCID: BA2374396X
• LCCN: 67028047
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xviii, 194 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.1
  • DC : 658.83
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Decision-making
• Parent Bibliography ID:
  • BA07206314