Product/market strategies of small and medium-sized enterprises

著者

• Bamberger, Ingolf

書誌事項

Product/market strategies of small and medium-sized enterprises

Ingolf Bamberger, editor

Avebury , Ashgate, c1994

注記

Includes bibliographical references

内容説明・目次

内容説明

Covers the product/market behaviour of small and medium-sized enterprises (SMEs), discussing its theoretical bases and relevant empirical data. The material has been written in the context of the STRATOS international research project - a study of 1100 SMEs in six European countries.

目次

Part 1 Foundations. Part 2 Competitive strategies of small and medium-sized enterprises and their determinants. Part 3 Strategies and the evolution of small and medium-sized enterprises.

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA23947664
• ISBN:
  • 185628963X
• LCCN: 94019635
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Aldershot, Hants, England,Brookfield, Vt., USA
• ページ数/冊数: viii, 417 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HD62.7
  • DC20 : 658.8
• 件名:
  • LCSH : Small business -- Management
  • LCSH : Marketing -- Management
  • FREE : Business