Modern business administration
著者
書誌事項
Modern business administration
Pitman, 1994
6th ed
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内容説明・目次
内容説明
The sixth edition of this popular introductory text on business administration and management has been fully updated to incorporate the latest issues. In maintaining the successful formula of the fifth edition, it is still the best British text on the market and remains on the recommended reading lists for many courses.
User-friendly in its approach, this text covers a wide range of issues including small business, ethics, total quality management and women in management.
目次
PART 1 MANAGEMENT PRINCIPLES
1. Nature of Management
2. Business and its External Environment
3. Corporate Strategy and Planning
4. Organizing
5. Directing
6. Controlling
PART 2 MANAGEMENT IN ACTION
7. Marketing and Sales Management
8. Production
9. Human Resource Management
10. Administrative Management
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