Cars : analysis, history, cases

書誌事項

Cars : analysis, history, cases

Karel Williams ... [et al.]

Berghahn Books, 1994

  • : [hardback]
  • : pbk

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注記

Bibliography: p. [246]-250

Includes index

内容説明・目次

内容説明

Through developing an original analytical framework that, for the first time, systematically relates productive, market and financial variables, the authors are able to rewrite the history of the car business since Henry Ford.

目次

Introduction Chapter 1. Financial and Physical Characteristics Chapter 2. Investment and Productive Intervention Chapter 3. Better Flow or Lower Wages Chapter 4. Market Characteristics and Volume Fluctuations Chapter 5. Unbalanced International Trade Chapter 6. Ford and Toyota: Myth, Romance and Illusion Chapter 7. BMC/BLMC/BL: Market-led Failure Chapter 8. Western Europe: The Weak Industry and the Irresolute Confederation Chapter 9. America versus Japan: Bad Companies or Different Social Settlements Bibliography Index

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