Global and multinational advertising

Author(s)

• Englis, Basil G.

Bibliographic Information

Global and multinational advertising

edited by Basil G. Englis

（Advertising and consumer psychology）

Lawrence Erlbaum Associates, 1994

• : pbk

Note

Includes bibliographical references and indexes

Details

• NCID: BA24114201
• ISBN:
  • 0805811370
  • 0805813950
• LCCN: 94022421
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hillsdale, N.J.
• Pages/Volumes: xii, 266 p.
• Size: 24 cm
• Classification:
  • NDC9 : 674
  • LCC : HF5821
  • DC20 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Cross-cultural studies
  • LCSH : Marketing -- Cross-cultural studies
  • LCSH : Consumer behavior -- Cross-cultural studies
• Parent Bibliography ID:
  • BA2075631X