Explorations in the history of marketing

Author(s)

• Fullerton, Ronald A.

Bibliographic Information

Explorations in the history of marketing

editor, Ronald A. Fullerton

（Research in marketing : an annual compilation of research / editor, Jagdish N. Sheth, . Supplement ; 6 (1994)）

JAI Press, 1994

Note

Includes bibliographical references

Details

• NCID: BA24140052
• ISBN:
  • 1559381876
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Greenwich, Conn.
• Pages/Volumes: xiii, 254 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
• Parent Bibliography ID:
  • BA00801444