Marketing through measurement

Author(s)

• Keay, Frederick
• Wensley, G. L.

Bibliographic Information

Marketing through measurement

[by] F. Keay and G.L. Wensley

（The commonwealth and international library of science, technology, engineering and liberal studies, . Essentials of marketing）

Pergamon Press, 1970

Note

Bibliography: p. 151

Details

• NCID: BA24169203
• ISBN:
  • 0080157645
• LCCN: 70124059
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford ; New York
• Pages/Volumes: x, 154 p.
• Size: 21 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Business mathematics
• Parent Bibliography ID:
  • BA00108769