Marketing strategies for the mature market

Author(s)

• Moschis, George P.

Bibliographic Information

Marketing strategies for the mature market

Geroge P. Moschis

Quorum Books, 1994

Note

Includes bibliographical references and index

Details

• NCID: BA24242711
• ISBN:
  • 0899308872
• LCCN: 94008542
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Westport, Conn.
• Pages/Volumes: xiv, 198 p.
• Size: 25 cm
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.13
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management
  • LCSH : Market segmentation
  • LCSH : New products -- Marketing
  • LCSH : Aged as consumers