Dictionary of marketing terms

著者

• Toffler, Betsy-Ann
• Imber, Jane

書誌事項

Dictionary of marketing terms

by Betsy-Ann Toffler, Jane Imber

（Barron's business guides）

Barron's Educational Series, c1994

2nd ed

注記

Rev. ed. of: Dictionary of advertising and direct mail terms / Jane Imber. c1987

内容説明・目次

内容説明

This up-to-date dictionary features 3500 marketing terms defined clearly and concisely. The terms are arranged alphabetically and cover everything from words and phrases used in print and broadcast media to social, cultural, consumer, and legal marketing terminology. Here's an invaluable reference for the business person, student or anyone looking to learn more about marketing.

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詳細情報

• NII書誌ID(NCID): BA24245629
• ISBN:
  • 0812017838
• LCCN: 93023235
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Hauppauge, N.Y.
• ページ数/冊数: viii, 579 p.
• 大きさ: 18 cm
• 分類:
  • LCC : HF5803
  • DC20 : 380.1/03
• 件名:
  • LCSH : Marketing -- Dictionaries
• 親書誌ID:
  • BA04881569