Dictionary of marketing terms

Author(s)

• Toffler, Betsy-Ann
• Imber, Jane

Bibliographic Information

Dictionary of marketing terms

by Betsy-Ann Toffler, Jane Imber

（Barron's business guides）

Barron's Educational Series, c1994

2nd ed

Note

Rev. ed. of: Dictionary of advertising and direct mail terms / Jane Imber. c1987

Details

• NCID: BA24245629
• ISBN:
  • 0812017838
• LCCN: 93023235
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hauppauge, N.Y.
• Pages/Volumes: viii, 579 p.
• Size: 18 cm
• Classification:
  • LCC : HF5803
  • DC20 : 380.1/03
• Subject Headings:
  • LCSH : Marketing -- Dictionaries
• Parent Bibliography ID:
  • BA04881569