Marketing management

Author(s)

• Davis, Kenneth Rexton

Bibliographic Information

Marketing management

Kenneth R. Davis

Ronald Press Co, c1972

3rd ed

Note

Includes bibliographical references

Details

• NCID: BA2426507X
• LCCN: 76182933
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 958 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management