Marketing and society : the challenge

Author(s)

• Lavidge, Robert J.
• Holloway, Robert J.
• American Marketing Association

Bibliographic Information

Marketing and society : the challenge

edited for the American Marketing Association by Robert J. Lavidge and Robert J. Holloway

（AMA reprint series）

R.D. Irwin, c1969

Note

Includes bibliographical references

Details

• NCID: BA24302041
• LCCN: 73083124
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: viii, 216 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA13075141