Cecil B. DeMille and American culture : the silent era

著者

    • Higashi, Sumiko

書誌事項

Cecil B. DeMille and American culture : the silent era

Sumiko Higashi

University of California Press, c1994

  • : pbk

大学図書館所蔵 件 / 全9件

この図書・雑誌をさがす

注記

Includes bibliographical references and index

内容説明・目次

巻冊次

ISBN 9780520085565

内容説明

Cecil B. DeMille, best remembered as the director of biblical epics, was, in his early days as a filmmaker, an exemplar of genteel culture. In 1913, when DeMille co-founded the Jesse L. Lasky Feature Play Company, the movie industry was struggling to attain cultural legitimacy and attract "high-class" patrons. During the Progressive Era, DeMille artfully inserted cinema into middle-class culture. By the 1920s, he had become a trendsetter, producing films the advertising industry used to shape a consumer culture based on female desire. In this work - which blends cultural history and cultural studies - the author examines how DeMille articulated middle-class ideology across class and ethnic barriers to appeal to an increasingly female audience. Based on research into the DeMille Archives and other sources, the book provides an analysis of the director's early features with respect to the dynamics of social change. Further, by demonstrating the congruence of cultural forms such as feature films, theatre, Orientalist world's fairs, and department store displays, Higashi shows the relationship of the emerging popular culture to highbrow modes of expression.
巻冊次

: pbk ISBN 9780520085572

内容説明

Cecil B. DeMille and American Culture demonstrates that the director, best remembered for his overblown biblical epics, was one of the most remarkable film pioneers of the Progressive Era. In this innovative work, which integrates cultural history and cultural studies, Sumiko Higashi shows how DeMille artfully inserted cinema into genteel middle-class culture by replicating in his films such spectacles as elaborate parlor games, stage melodramas, department store displays, Orientalist world's fairs, and civic pageantry. The director not only established his signature as a film author by articulating middle-class ideology across class and ethnic lines, but by the 1920's had become a trendsetter, with set and costume designs that influenced the advertising industry to create a consumer culture based on female desire. Drawing on a wealth of previously untapped material from the DeMille Archives and other collections, Higashi provides imaginative readings of DeMille's early feature films, viewing them in relation to the dynamics of social change, and she documents the extent to which the emergence of popular culture was linked to the genteel tradition.

「Nielsen BookData」 より

詳細情報

ページトップへ