Radiation chemistry of aqueous systems : proceedings of the 19th L. Farkas Memorial Symposium held at the Hebrew University of Jerusalem, Israel, 27-29 December, 1967
Author(s)
Bibliographic Information
Radiation chemistry of aqueous systems : proceedings of the 19th L. Farkas Memorial Symposium held at the Hebrew University of Jerusalem, Israel, 27-29 December, 1967
Weizmann Science Press of Israel, in co-operation with Interscience Publishers, London, New York, 1968
Available at 22 libraries
Note
Includes bibliographies
Description and Table of Contents
Description
Throughout Asia, brand managers are finding themselves trapped in an impossible maze of branding and communication issues. This title explores the two disciplines in Asia today, providing a complete, impartial appraisal of the new market dynamics.
Table of Contents
- Part One: If You Want to Get There, You Wouldn't Want to Start Here...
- Chapter 1: The Dinosaurs are Behind you
- Chapter 2: The Way Brand Owners Spend their Marketing Budgets Today
- Chapter 3: Consumers in Asia
- Chapter 4: Media Channel Communications
- Part Two The New Paradigm
- Chapter 5: The Only Constant is Change
- Chapter 6: Technology in the New Paradigm
- Part Three: Through the Maze
- Chapter 7: Communications Channel Planning
- Chapter 8: Building the Marketing Communications Plan
- Chapter 9: Managing your Agency Partner
- Chapter 10: Stop Shouting and Start Listening
- Chapter 11: Television
- Chapter 12: Print
- Chapter 13: Radio, Cinema and Ambient Media
- Chapter 14: New Media and Other Channels
- Chapter 15: Return on Investments
- Part Four: The Pitch
- Part Five: The Way Forward.
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