Brand policy determination

Author(s)

• Cook, Victor J.
• Schutte, Thomas F.
• Marketing Science Institute

Bibliographic Information

Brand policy determination

Victor J. Cook and Thomas F. Schutte

（Marketing Science Institute. Series of books）

Allyn and Bacon, c1967

Note

Bibliography: p. 188-204

Includes index

Details

• NCID: BA24387838
• LCCN: 67027873
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxiv, 209 p.
• Size: 24 cm
• Classification:
  • LCC : HD69.B7
  • DC : 658.8
• Subject Headings:
  • LCSH : Brand name products
  • LCSH : Business names
• Parent Bibliography ID:
  • BA07206314